Marketing Blog
Latest news, tips and tricks
5 simple SEO tips for better rankings [video]
In this video we are going to introduce you to 5 simple SEO tips for better rankings. 1. Optimise your titles, URL and descriptions Revisit the copy of your website headings, links and descriptions and ensure that they are intuitive, meaningful and optimally cover your desired keywords. 2. Publish relevant content on a [...]
5 Ways to Optimise Your Blog Posts For SEO
Search engine optimization (SEO) is more important than it’s ever been. Why is that so? More and more brands and websites want to be on their customer’s radar. Social media and advertising are great ways to attract clients. Yet, SEO is often an overlooked way to get customers and readers. (Find out why SEO is [...]
Does Inbound Marketing Really Work?
Over the years there have been many different forms of marketing, and huge advancements in the technology and tools available to marketers. The most traditional methods of marketing have always been considered to be television commercials, billboards, newspaper and radio advertisements. The digital era has enabled marketers to utilise methods that are often more cost [...]
The 10 Essentials of Landing Pages
Your landing page is the face of your business online, it is the first impression that you give to a visitor, and if the first impression is not your best one, then it is very difficult that you can ever achieve high from your business. Even small improvements on your landing page like the adjustments [...]
The Importance of Landing Pages to Increase Conversions
Building a landing page is not to be confused with building a home page. Most businesses are aware that landing pages are an important piece of inbound marketing and conversion rate optimisation, but there is more to landing pages than that. Understanding how your landing page can become a lead magnet is essential to leading [...]
What is Video Marketing?
Video marketing is one of the most powerful tools in a marketer's toolkit. So what is video marketing and why has it the potential to be so powerful? More than 500 million hours of videos are watched on YouTube each day. Facebook video receives, on average, 135% more organic reach than a Facebook photo 82% [...]