Advances in marketing technology augur well for small businesses. There are more options to compete. But not knowing how to use them can be costly. In this article, we highlight how you can avoid costly [...]
There is no denying that an online presence is essential to the modern business success, and without social media marketing, a website, or a search engine presence, there is little hope for growth in this [...]
As an eCommerce business you should already be preparing your Christmas digital marketing strategies. Here's a few ideas to get you started! Statistics show that since 2016, online retail sales have been rising by close [...]
We often get asked how much SEO costs, and this can be a very tricky question to answer. Why? Because everyone has different expectations as to what SEO includes and provides. To some, search engine [...]
We often write about the complexities of digital marketing. It's important to remember that digital marketing is an integrated business function. Marketing requires a clear understanding of business operations, strategy and goals in addition to [...]
Landing pages are a critical component of a business’s websites. Whether you are relying on your home page as the primary landing pages for your campaigns, or have dedicated landing pages for each campaign, there [...]
Preparing and implementing a strong marketing strategy is an ongoing challenge for all businesses - regardless of size. You should know all fast-changing trends and how to use marketing tools, understand the evolving behavior of [...]
In this video we are going to introduce you to 5 simple SEO tips for better rankings. 1. Optimise your titles, URL and descriptions Revisit the copy of your website headings, links and [...]
Search engine optimization (SEO) is more important than it’s ever been. Why is that so? More and more brands and websites want to be on their customer’s radar. Social media and advertising are great ways [...]
Over the years there have been many different forms of marketing, and huge advancements in the technology and tools available to marketers. The most traditional methods of marketing have always been considered to be television [...]
