There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the [...]
With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your [...]
Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don't feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to [...]
A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we've listed [...]
An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better [...]
In the fast-changing world of social media marketing, it's not easy to keep track of what's in and what's not. The 'victim' of this is the absence of strategy in a brand's or business' content [...]
It's the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a [...]
Although customers aren't closed to upselling, some are turned off by how it's done. It's not unusual for eCommerce websites to have pop-ups recommending upgrades to purchases already made. After all, they are a captive [...]
For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn't uncommon. However, the exclusion of social [...]
Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a [...]
