Marketing Blog
Latest news, tips and tricks
Christmas digital marketing strategies
As an eCommerce business you should already be preparing your Christmas digital marketing strategies. Here's a few ideas to get you started! Statistics show that since 2016, online retail sales have been rising by close to ten percent every year in the runs up to Christmas season. The amount spent in the month clearly shows [...]
9 SEO Tactics Every Website Needs
We often get asked how much SEO costs, and this can be a very tricky question to answer. Why? Because everyone has different expectations as to what SEO includes and provides. To some, search engine optimisation is purely about on-page tactics such as keyword use, fresh content, performance optimisation and the likes. Yet to others, [...]
Digital Marketing Transit Map by Gartner
We often write about the complexities of digital marketing. It's important to remember that digital marketing is an integrated business function. Marketing requires a clear understanding of business operations, strategy and goals in addition to applications, technologies and vendors. In each areas there are certain to be strengths and weaknesses, in addition to opportunities that [...]
How to Boost Your Landing Page Conversions
Landing pages are a critical component of a business’s websites. Whether you are relying on your home page as the primary landing pages for your campaigns, or have dedicated landing pages for each campaign, there are a number of things you can do to improve conversion rates. These are our top recommendations to boost your [...]
Why Marketing Automation Matters to Your Business
Preparing and implementing a strong marketing strategy is an ongoing challenge for all businesses - regardless of size. You should know all fast-changing trends and how to use marketing tools, understand the evolving behavior of your customers and always choose the appropriate communication channels for staying in contact with your clients. A lot of business [...]
5 simple SEO tips for better rankings [video]
In this video we are going to introduce you to 5 simple SEO tips for better rankings. 1. Optimise your titles, URL and descriptions Revisit the copy of your website headings, links and descriptions and ensure that they are intuitive, meaningful and optimally cover your desired keywords. 2. Publish relevant content on a [...]