Finding the resources to invest in digital marketing is often a difficult one. Many businesses run on a tight budget – regardless of their size – and the “to do” list is often endless. Quite often, businesses [...]
Why every Business should have a Digital Marketing Plan The digital world is constantly evolving, as too are the different marketing techniques available. In fact, the coined term is that the world is “hyper-connected” which can literally mean [...]
Having a website has become a business necessity. And yet just having a website isn’t enough. It’s a great big Internet with millions of websites and it’s very easy to get lost in the [...]
As a small business you make an investment in your website and online presence. Digital marketing objectives can help to focus your efforts and avoid spending time and resources on the wrong areas. They are also [...]
Getting your business online is one of the most important steps you can take to boost brand awareness, generate leads and drive sales. Taking the time to prepare and plan to establish your business [...]
What’s more important for SEO ranking, keywords or content? There was a time when keywords were far more important, but not anymore. The reality is that most entrepreneurs and even many online marketers are stuck [...]
Communication is one of the most overlooked and underrated skills in business. It’s often seen as a soft skill… something that’s useful, but not essential. The business owner who is unable to communicate their vision, [...]
So what is content marketing? We believe that content marketing is all about telling a story, and that it can be both offline and online - although online content marketing tends to get [...]
Basically, an online marketing strategy is determining how you will achieve your marketing goals. People sometimes confuse strategy with tactics. However, there is a clear difference. The best way to understand that difference is to [...]
There are many different digital marketing strategies, all of which tend to be defined individually. And it often turns out that businesses treat each type of marketing in isolation. Even so, the various aspects of [...]
