Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don't feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to [...]
An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better [...]
In the fast-changing world of social media marketing, it's not easy to keep track of what's in and what's not. The 'victim' of this is the absence of strategy in a brand's or business' content [...]
For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn't uncommon. However, the exclusion of social [...]
Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a [...]
Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it's a goldmine for marketers. Given this fact, how can you stand [...]
There are compelling reasons why you should pre-schedule your social media posts. Primarily, it is an efficient use of your time. Rather than jumping between tasks or trying to find time within your busy schedule [...]
Social media has rapidly gone from being a place to network with friends to digital microcosms of the world where businesses launch and consumers search for their next purchase by asking for recommendations and engaging [...]
Social media is an incredibly powerful digital marketing tool, and in Australia alone there are 15 million active users on each Facebook and YouTube each month. Let me just say that again in another [...]
