We often write about the complexities of digital marketing. It’s important to remember that digital marketing is an integrated business function. Marketing requires a clear understanding of business operations, strategy and goals in addition to applications, technologies and vendors. In each areas there are certain to be strengths and weaknesses, in addition to opportunities that can be exploited.

Gartner’s Interactive Digital Marketing Transit Map can be used to help understand the connections among business functions, applications and providers.

Click here (or on the image below) to access the Interactive Transit Map