Project Description
Aged Care Virtual Reality Social Media Marketing
The Brief
As an entrepreneur and full time employee, Daniel needed support in his endeavours to generate sales for his unique online training course. Offering comprehensive online training, the course allows carers and lifestyle workers to provide virtual reality to the elderly. Social media efforts needed to be highly targeted and engaging.
The Solution
Promark undertook a comprehensive review of existing communications from Aged Care VR including website, landing pages and social media efforts. New landing pages were created with strong calls to action, emotive videos were developed to engage the target audience, and a series of social media posts were prepared. Additionally, targeted ads were created for both Facebook and LinkedIn.
Skills Needed
Digital Marketing
User Experience
WordPress Website Design
Facebook Marketing
LinkedIn Marketing
Landing Pages for Conversion Rate Optimisation
Video Marketing