Project Description

Aged Care Virtual Reality Social Media Marketing

The Brief

As an entrepreneur and full time employee, Daniel needed support in his endeavours to generate sales for his unique online training course. Offering  comprehensive online training, the course allows carers and lifestyle workers to provide virtual reality to the elderly. Social media efforts needed to be highly targeted and engaging.

The Solution

Promark undertook a comprehensive review of existing communications from Aged Care VR including website, landing pages and social media efforts. New landing pages were created with strong calls to action, emotive videos were developed to engage the target audience, and a series of social media posts were prepared. Additionally, targeted ads were created for both Facebook and LinkedIn.

Skills Needed

  • Digital Marketing

  • User Experience

  • WordPress Website Design

  • Facebook Marketing

  • LinkedIn Marketing

  • Landing Pages for Conversion Rate Optimisation

  • Video Marketing