Project Description

Teepea Jewellery eCommerce Website Development

The Brief

To develop a functional eCommerce website for Teepea jewellery and accessories. Previously only selling to customers via Facebook and occasional markets, Teepea’s owner wanted to expand her market. To cater for this, she wanted to launch an online store with the ability to monitor inventory, track orders and accept payment via Paypal.

The Solution

Promark worked with Teeepea’s owner, Kylie Taylor, to understand her typical target market, the market opportunity and likely demographics of this audience. By understanding the existing clientele, as well as Kylie’s preferred branding and colour pallette, we were presented three design concepts prior to proceeding with website development on WordPress.

Detailed training was provided to Teepea staff to allow them to add, edit and delete products as required, in addition to monitor inventory levels, track and fulfil orders. Paypal payment gateway was utilised and social integration included for both Teepea’s Facebook and Instagram accounts.

Additional support also provided for ongoing website maintenance, image enhancement and search engine optimisation.

Skills Needed

  • Marketing Management

  • WordPress CMS

  • Graphic Design

  • Search Engine Optimisation

  • Social Media Marketing