Product & Technology Commercialisation
ProMark can help you take a new or existing technology, product or service through the many stages required to successfully reach market. Existing technologies often require new life breathed into them with a fresh approach to commercialization and creating increased stakeholder value.
Often regarded as a high risk and challenging (yet rewarding) management task, it requires a combination of skills from management of research and development and ‘techo’ personalities, to capital raising, strategic partnership development, business creativity, technical knowledge and sheer perseverance.
- Market investigation and research
- Intellectual property / patent assessment
- Product and technical assessments and compliance
- Financing and structuring options
- Business planning
- Practical, hands-on assistance and management
- Test marketing and re-engineering