What is Inbound Marketing?
Inbound marketing is the strategy of attracting visitors and potential customers through various methods of communication, nurturing the relationship with ongoing brand, product and service messaging, with the ultimate aim of converting them to customers.
Sometimes referred to as a sales funnel, inbound marketing is a strategy that can be broken down into four core stages: attract, convert, close, delight.
An inbound strategy uses a combination of activities throughout the process of attracting, converting, closing and delighting customer. Activities typically use a combination of paid media, earned media, owned properties and social platforms.
Inbound Marketing Solution
A full funnel inbound solution allows you to take care of every visitor at every stage – from first visit through to qualified lead and beyond. Every inbound marketing solution begins with a discovery and strategy process, allowing the opportunity to unearth effective strategies and a unique plan for your business to set you up for success.
At the heart of your inbound strategy is your website. Your website acts as a window into your business, with the opportunity to attract, convert, close and delight all possible within it’s boundaries. Integrating and leveraging various solutions and platforms to strengthen and expand your inbound marketing is critical, but it should all lead back to your website.