Search Engine Optimisation
Having an online presence is one thing, but making it visible via search engines is another thing entirely. Search engine optimisation (SEO) is often confused with Search engine marketing (SEM). Both require a clear understanding of your customer and keywords you want to “own”, but from there they are entirely different.
SEO can be divided into two primary categories – on page SEO and off page SEO – and is the art of demonstrating expertise in a particular field/s across your website, credible backlinks, metadata and image tags (to name a few). Keywords are critical throughout SEO strategies and will organically enhance your presence on search engines like Google and Bing. The more knowledge and expertise you present on those keywords in the search engine’s “eyes”, the higher your ranking will be. Ultimately, search engine optimisation relies on you investing in enhancements on your website and building backlinks to increase your ranking.
SEM is about marketing your business via the search engines. The likes of Google Ads is just one element of search engine marketing. Google Ads is a prime example of having a high priority paid positioning in Google (search engine) on your preferred keywords. Rather than investing in developing your site, you are investing in advertising.
Why is SEO important to your business?
Search engine optimisation can make a massive difference to business. Having high ranking pages can result in more leads and in turn more sales. We optimise your site to rank you first in Google, Yahoo! and Bing for a series of keywords. So, when people search for your product or services they will see you up front on Google within having to pay to be there.
Our range of SEO services allow you to choose what suits your business goals and budget.
Search engine optimisation journey needs to start with a clear understanding of your business, your products or services, and your goals. We work closely with you in what we call our “discovery phase” to discuss this with you, undertake keyword research and select the optimal keywords to target for your business. Our focus is to build your business, deliver you quality organic traffic and in turn quality leads and/or on-site sales. We are a small Australian business and understand the importance of communication – not just via email, but also via the telephone. We are completely transparent in all our SEO efforts and reporting will give you clear guidance of our performance.