Social Network Statistics
Did you know there are 1.4 billion daily active users on Facebook? That’s daily! Before putting momentous effort into your Facebook social content, it is critical to leverage the branding power of your Facebook page – your profile and cover photos, your business profile including business hours and products/services, and the like. This is your opportunity to present a short and sweet introduction to your business. Having your call to action set is also very important – “Learn More”, “Call Now”,etc buttons can be set in primary position on your Facebook page and can lead to conversions – all traceable via Google Analytics. Posts to Facebook should be real, relevant, engaging and posted at times relevant to your audience. Supporting your social conversation with paid promotion can also be beneficial.
Some consider YouTube to be the dark horse of social networking sites, and has just recently taken the gallop to full speed. YouTube has 1.57 billion monthly users and in Australia YouTube is on par with Facebook with the monthly active users each month both sitting at 15 million. Additionally, the users who are on YouTube are incredibly engaged with an average viewing session sitting at 40 minutes which incredibly is up 50% year on year. To further boggle your mind, there are 300 hours of video uploaded to YouTube every minute. Unlike other social networking sites, users can “switch off” ads appearing whilst browsing YouTube by upgrading to what is known as YouTube Red. This makes video marketing all the more important so that you can achieve native display of your videos.
Competition within Twitter has become fierce as Twitter grew – more brands came onboard and the Twitter feed fills up so fast it is almost beyond belief. So, does Twitter still work for small business? The audience is large, and it is harder to get seen, but as the audience grows, so to does the opportunity. Direct conversations rather than broadcast messaging can help bolster engagement, so too can ensuring you are sharing content that your followers are going to consistently engage with. Similar to Facebook, Twitter uses an algorithm that attempts to present Tweets that users are most likely to care about first within their feed. Plus, Twitter users love video. A whopping 82% of Twitter users watch video on the app.
For more information on social media statistics in Australia, please check out www.socialmedianews.com.au