Why Use Video Marketing?
A whopping 500 million people watch videos on Facebook every day. Why? Because video content is one of the easiest to consume.
Having video in your marketing campaign is a guaranteed way to maximise the outreach and audience engagement.
Video marketing can be used to prepare and present a variety of different topics and objectives for our business. For example, videos can be educational and informative, inspirational, or simply casual and humorous, the most critical thing is that they :
- have a clear objective
- are relevant to your target audience
- suit the communication channel (eg. YouTube vs Facebook)