It’s no secret that blogging can take your business to a whole new level. Yet, most of us rarely have the time or inspiration to create engaging blog posts for our audience. With the right blogging tools, you’ll be able to write better and faster. Here are our favorite picks!

Trying to grow your business with a blog?

Putting out consistent online content can be a major help in taking your business to a whole new level. But coming up with blog topics and actually writing them can be a challenge.

With the right blogging tools, you can overcome this hurdle and write captivating, traffic-driving content. Here’s how!

Keywords are key in SEO, long tail keywords, search engine optimisation

Keywords Are Key

Keywords are the words or phrases in your blog that allow users to locate your content when searching the web. Having strong and relevant keywords is an important aspect of preparing and writing any blog article, no matter the topic.

Whilst Google’s keyword planner is an easy “go to”, we find that a helpful Google Trends helps really unearth some interesting keywords and SEM Rush (even the free version) does wonders to help identifying keywords. Use a tool like this to help you figure out what words users are actually typing into their search engine.

Don’t assume you know the word or phrase a user would type. This is factual information you can discover and use to your benefit. Being off by a single word or even a tense could be holding back your SEO.

You can enter what the post is about into the planner and they will supply you with data on keywords, their combinations and how often they are searched. This is powerful information when it comes to driving more traffic to your blog.

Headlines Matter

This is the first thing a reader sees and a huge component in whether or not they click to read more. Writing a captivating headline can be challenging. Don’t overthink it.

Remember that people are likely skimming through headlines. Our natural instinct is to click on something that is answering a question in a clear, concise way.

Making your headlines too wordy or vague can be a huge deterrent in attracting more traffic. Keep it simple and to the point, while still fulfilling a need. There are a variety of headline generators available, but I’m sorry to say we aren’t going to single out any particular one!

Generate Ideas

Coming up with a good idea is half the battle. If you’re hoping to blog consistently, you’ll need to have an arsenal of ideas you can pull from when it comes time to get writing. A tool like Hubspot Topic Generator can help you discover ideas by typing in some keywords that relate to a topic you’d like to write about.

With a tool like this, you’ll spend less time brainstorming topic ideas and more time writing a traffic driving posts. These traffic driving posts will help your business grow.

Search Engine Optimisation

Don’t Look Back

Ever get stuck on a sentence and then catch yourself going back to the beginning of your post and rereading what you’ve written so far? Maybe you’re hoping to get a brilliant flash of inspiration as you scan back to the top, but the reality is you’re just wasting time.

If you want to get more writing done faster, resist the temptation to reread your post when you get stuck in the middle. Push forward and keep writing, even if it doesn’t feel perfect. You will have to go back and make edits and corrections no matter what, so save it until the end.

You can overcome good ol’ writers block simply by

a) walking away for a little while

b) moving onto a different task and come back a few hours later

c) getting someone else to read over your article and provide feedback –> this is quite often the best blogging tool ever, particularly if you have a readily available audience who is an active consumer in the market you are writing for.

Clean It Up

Producing well polished, well written content is key. A terrific tool to help with this is Grammarly. Download it to your browser and you can get real-time notices of when sentence structure is off or words are misspelled.

Make the changes as you go. This saves a ton of time and ensures you’re putting your best foot forward at all times when it comes to your blog.

Try These Blogging Tools Today

These five useful blogging tools can be a game changer when it comes to your online content. Try them all to expedite your writing and ensure you’re putting out the type of material that will drive traffic and grow your business.

Contact us today to let us know how we can help with your digital marketing and website needs!